What We Do
Research data and analytics can animate and inspire, prove business cases, solve problems, and uncover opportunity. Trusting Your Gut in these times is not enough. We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference.Learn More
We do qualitative research with a fresh approach to the classics, which thrives at the intersection of art and science, collecting tangible actionable data through powerful and engaging stories. Our team specializes in understanding cultural context, trends, and the industry landscape, which enables us to translate qualitative data into game-changing insights.Learn More
"Focus, Focus, Focus, Focus ------on the CUSTOMER.
Putting the customer first, is the only way to create lasting value for shareholders” Amazon CFO, Tom Szkutak
At BrandIQ, our framework gets business leaders to collaboratively weigh in, internalize, and align around three simple things:
What the brand is, how it is different and why people want it.
We help model the relationship between your company and its customers. We help move the framework of thinking from improving the position of your brand."
- Trends Analysis
- Opportunity Assessment
- Value proposition Creation
- Brand/Product Strategy
- Communication Strategy
- Brand Architecture
- Brand Alignment
- Brand Refresh
“Our unique process offers a structured framework for understanding and pursuing innovation in ways that contribute to organic growth and add real value to consumers’ lives.
Change is difficult, and transformational change can stop a brand where it stands. BrandIQ makes innovation easier by delivering the process and customized pathway to relevancy. Each unique, step-by-step plan gives your team the clarity, courage, and confidence to take action.
Our focus begins with you. We are experts at uncovering insights that lead to creating new consumer experiences and remarkable new products.
We enable our clients to drive change from within. Findings make sense, innovation is relatable, stakeholders buy in and the future becomes clear.”
- New product development
- Rapid Innovation
- Convening – somewhere else
- Rapid Prototyping
- White space Immersion
- Meeting design and Facilitation
- Results Based Facilitation
- Co-Creative Workshops
- Evidence Based Facilitated Events
- Design Thinking Activities and Workshops