What We Do
Research data and analytics can animate and inspire, prove business cases, solve problems, and uncover opportunity. Trusting Your Gut in these times is not enough. We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference.Learn More
We do qualitative research with a fresh approach to the classics, which thrives at the intersection of art and science, collecting tangible actionable data through powerful and engaging stories. Our team specializes in understanding cultural context, trends, and the industry landscape, which enables us to translate qualitative data into game-changing insights.Learn More
BrandIQ runs value proposition and strategy workshops, using our unique framework to ensure the brand tracking study bridges the gap between insight and strategy. This is just one example of where BrandIQ can help you to plan for both the long-term and short-term.Learn More
“Our unique process offers a structured framework for understanding and pursuing innovation in ways that contribute to organic growth and add real value to consumers’ lives.
Change is difficult, and transformational change can stop a brand where it stands. BrandIQ makes innovation easier by delivering the process and customized pathway to relevancy. Each unique, step-by-step plan gives your team the clarity, courage, and confidence to take action.
Our focus begins with you. We are experts at uncovering insights that lead to creating new consumer experiences and remarkable new products.
We enable our clients to drive change from within. Findings make sense, innovation is relatable, stakeholders buy in and the future becomes clear.”
- New product development
- Rapid Innovation
- Convening – somewhere else
- Rapid Prototyping
- White space Immersion
- Meeting design and Facilitation
- Results Based Facilitation
- Co-Creative Workshops
- Evidence Based Facilitated Events
- Design Thinking Activities and Workshops
"Focus, Focus, Focus, Focus ------on the CUSTOMER.
Putting the customer first, is the only way to create lasting value for shareholders” Amazon CFO, Tom Szkutak
Never have businesses known more about their customers. Thanks to the big data revolution, companies now can collect an enormous variety and volume of customer information, at unprecedented speed, and perform sophisticated analyses of it.
Many companies will face the need for a rebranding strategy in this post covid19 world. Connectivity gives consumers unprecedented power. This is turning brands upside down. The question isn’t whether your category will be disrupted, but when.
Brand Strategy at BrandIQ is all about creating lasting value, through a deep connection with really understanding the customer. Our brand strategy framework gets business leaders to collaboratively weigh in, internalize, and align around three simple things:
- Who the brand is, how it is going to be different and why people want it.
This seems easy, and it is on the surface. However, as we start to uncover the who and what your brand does beyond selling a product or service, you see the paradigm shift to purpose. Then when you combine that with vision, cultural trends and what “only” your brand offers your target customer, you start to understand how all the pieces go together.
We help model the relationship between your brand and its customers. We move the framework of thinking to focus on improving the position of your brand. This work is not done in a vacuum, nor without a thoughtfully curated process. We get your brand and business leaders engaged in such a way that they begin to see brand value as something that should be on the balance sheet.
If you are considering rebranding, you need a better way to map a brand strategy.