Cultural Openness and Millennials

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There is a new trend that blends cultural diversity in American culture. The medium is today’s pop media.

There are lots of influences from different countries such as Asia and Europe, which have become part of entertainment in America...

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Are Millennials the next big thing?

How to Attract Millennials with the Right Brand Positioning

If ever there was a reason to inquire about a generation, this is it:

  • Millennials are the largest growing section of the population. According to the
    Census Bureau, there are more Millennials than Baby Boomers
  • This makes them the largest consumer group and they have increasing spending
    power, despite the recent economic downturn

It is only a matter of time before their spending power matures in full.

The Millennial shift also introduces new opportunities in how to brand to maintain or achieve brand dominance...

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