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MaxDiff | BrandIQ

MaxDiff and Me - Eliminating Product Confusion and Attracting Consumers to Your Brand

MaxDiff_CTI get a call from my wife about once a week on my commute home. “Can you pick up five things from the market? Should I text you a list?” My response every time is “A list for five items? No I don’t need a list. I can remember.” But my over-confidence is usually the start of things falling apart. I start picking out the items I need and slowly, but surely I come up with only three of the five items...

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