Are Millennials the next big thing?
How to Attract Millennials with the Right Brand Positioning
If ever there was a reason to inquire about a generation, this is it:
- Millennials are the largest growing section of the population. According to the
Census Bureau, there are more Millennials than Baby Boomers
- This makes them the largest consumer group and they have increasing spending
power, despite the recent economic downturn
It is only a matter of time before their spending power matures in full.
The Millennial shift also introduces new opportunities in how to brand to maintain or achieve brand dominance...Read Article »