Brand Tracking – Your Guidance System to Understanding Your Audience

Quantifying the return on your brand investment is crucial when it comes to making sound brand strategy decisions. Brand tracking can help you in making data-informed decisions in brand strategy by helping measure the changes in your brand perception over time and estimating the consumer brand value of your brand in comparison to your competitors.

Typically, brand tracking involves keeping a tab on all the factors that constitute brand health including brand awareness, reputation, brand characteristics, and consumer perceptions...

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