BrandIQ Asian American Media Consumption Benchmark

BRANDIQ LAUNCHES AN UNPRECEDENTED ASIAN AMERICAN MEDIA CONSUMPTION BENCHMARK

Research to Look at Media Needs, Usage and Preferences of Growing U.S. Demographic

LOS ANGELES, CA – June 6, 2011 – BrandIQ (www.brandiq.biz), a leading brand strategy research and innovation firm based in Los Angeles, has designed the BrandIQ Asian American Media Consumption Benchmark study launching mid-June 2011. As an established leader in Asian American research, BrandIQ’s syndicated study will paint a comprehensive picture of media consumption among the ethnically diverse Asian American community, one of the fastest-growing segments of increasing buying power in the United States...

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