Are Millennials the next big thing?

How to Attract Millennials with the Right Brand Positioning

If ever there was a reason to inquire about a generation, this is it:

  • Millennials are the largest growing section of the population. According to the
    Census Bureau, there are more Millennials than Baby Boomers
  • This makes them the largest consumer group and they have increasing spending
    power, despite the recent economic downturn

It is only a matter of time before their spending power matures in full.

The Millennial shift also introduces new opportunities in how to brand to maintain or achieve brand dominance...

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