Meet Jason Ward, BrandIQ's Newest Addition


We’re excited to share some great news!  Jason Ward has joined our team as Vice President, Brand Strategy & Innovation.  He comes to us with more than 16 years as a consumer analytics and product development executive with experience spanning multiple industries.  In fact, we got to know Jason when he was our client at Applebee’s so he is no stranger to BrandIQ and he is familiar with the work we do and our frameworks.

Jason has a demonstrated history of successfully connecting consumers to businesses in a profitable way within the restaurant industry, online and classroom-based education, telecom, and has also conducted research for several government agencies including the U.S. Army, Federal Aviation Association (FAA) and the National Aeronautics and Space Administration (NASA).

Jason’s professional training has been as an experimental / cognitive psychologist with a strong emphasis in quantitative analytics. He received his B.S. in Psychology from Truman University, a Master’s degree in Human Factors/Applied Cognition and a PHD (ABD) in Judgement and Decision-making/Applied Cognition, both from Kansas State University.

Jason is married with 2 young children, lives in Kansas City, and spends his free time losing golf balls on local courses and helping to coach his two children’s soccer teams.