Failure is an Option

Our office caught the Museum of Failure exhibition last week. Arriving without expectations, we ended up unanimously loving it...

Read Article »

Do You Have the Wanderlust Gene?

At BrandIQ we are excited about the research we have been doing for Hilton Hotels and I.D.E.A on the “wanderlust gene”...

Read Article »

How I Went from Naysayer to Blue Apron Convert...almost

blue apron photo

It’s true. From working my way through most of the Momofuku Milk Bar cookbook to lacto-fermenting at home, I pride myself in doing everything by hand and from scratch...

Read Article »

Meet Jason Ward, BrandIQ's Newest Addition


jward Read Article »

Be Beyoncé, Not Bono: How to Connect with Millennials


Clients often ask us something along the lines of “how can my brand appeal to Millennials?” To address this question, we bring young consumers in at the beginning of our creative process and involve them throughout the cycle of a project. Using the voice of the target consumer (in this case, the often-discussed but ever-elusive Millennials) we craft brand stories and creative deliverables (what we call ‘artifacts’) to help bring the brand to life for a company in a way that resonates with the target...

Read Article »

Consumer Insights in Motion


It’s hard to remember a world without cell phones and tablets. These days we rely on our devices to pay bills, listen to music, stay in touch, read books, catch up on our favorite TV show, record moments, navigate through traffic, and so on. With approximately two billion mobile device users worldwide spending hours a day taking advantage of their devices’ many functions, it’s no wonder why the market research industry has been buzzing about taking online studies into the mobile realm...

Read Article »