Failure is an Option
Our office caught the Museum of Failure exhibition last week. Arriving without expectations, we ended up unanimously loving it...Read Article »
Do You Have the Wanderlust Gene?
At BrandIQ we are excited about the research we have been doing for Hilton Hotels and I.D.E.A on the “wanderlust gene”...Read Article »
Don't Look Away
It was a warm day in Los Angeles when I was on my walk back from the bakery with a load of bagels...Read Article »
How I Went from Naysayer to Blue Apron Convert...almost
It’s true. From working my way through most of the Momofuku Milk Bar cookbook to lacto-fermenting at home, I pride myself in doing everything by hand and from scratch...Read Article »
Meet Jason Ward, BrandIQ's Newest Addition
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BrandIQ is a Certified B Corporation!
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Food Innovation to Satisfy My 2-Year-Old Dictator
Sunday mornings always seem the same. The same restaurant and the same order for my son, “he will have the kid’s waffle please.” Unfortunately I feel terrible every time because although my son will actually eat the waffle, I know there is nothing nutritious about it...Read Article »
Are you transacting in culture?
I came across this question recently while researching trends that are shaping the retail industry, and find it to be relevant to the conversation about creating next-generation brand engagement in the evolving landscape of consumer mindsets...Read Article »
MaxDiff and Me - Eliminating Product Confusion and Attracting Consumers to Your Brand
I get a call from my wife about once a week on my commute home. “Can you pick up five things from the market? Should I text you a list?” My response every time is “A list for five items? No I don’t need a list. I can remember.” But my over-confidence is usually the start of things falling apart. I start picking out the items I need and slowly, but surely I come up with only three of the five items...Read Article »
A New Chapter for BrandIQ
When I was hired as a Research Associate at BrandIQ, I had no experience in market research or, rather, any private sector business, but I saw great value in my new appointment at an innovative company consulting for some of the most successful brands in the country. After 2 years in graduate school learning about corporate social responsibility, and 3 years in non-profit management, I was at BrandIQ to understand how to translate what BrandIQ was doing in the private sector to the public and non-profit spaces...Read Article »