BrandIQ’s Latest Addition

I’m delighted to share some exciting company news that represents another milestone in the growth of BrandIQ.

Alice Gold joins us today as Senior Vice President of Brand Strategy and Innovation. Alice will be leading the BrandIQ client service team across all our partner businesses and projects, and will direct outreach opportunities and senior business operations.

Alice is a highly regarded senior executive, and has worked for more than two decades in advertising agency account management and strategic supplier-side custom research. Throughout her career, Alice has been a valued communications partner with a wide-range of Fortune 500 companies and executives. She is a sought-after partner and advisor on strategic communications, brand tracking and other custom brand research, and is experienced across a wide range of consumer goods and services categories.

Alice is also well known throughout the industry as a forecaster and analyst of emerging media trends. Her creativity, highly skilled strategic thinking and real-world, actionable insights will add another significant value component to our clients’ businesses.
Alice was most recently with Ipsos-ASI and OTX as Senior Vice President/Client Service, and during her years there helped raise the game of a number of the world’s most innovative brands.

I am confident Alice will further strengthen the future of BrandIQ with her insights and in-depth knowledge in the market research industry.

Alice has a degree in French Literature from the University of California at Irvine, and has studied extensively abroad. Outside of work, she enjoys cooking, traveling and spending time with family.

Please join me in welcoming Alice Gold.