Research Methods
Given the vast professional experience of our team members, there aren't many quantitative or qualitative methodologies that we have not used.
Some of the research methods Brand IQ employs include the following:
Integrated Insights (Quali-Quant) Hybrid
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Central Location Tests |
| Focus Groups/Triads/Diads |
In-depth/One-on-one Interviews |
| Online Interviews |
Telephone Interviews |
| On Location Intercepts |
Executive Interviews |
| In-home Use Tests |
Internet Panel Interviews |
| Mall Intercepts |
Taste Tests |
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