Catapult™
Generating
breakthrough concepts that succeed in the marketplace
The Catapult™ Innovation Process focuses on the
fuzzy front end of the New Product Development process.
Catapult™ incorporates the best practices in research,
ideation techniques, and idea management to help companies
generate measurable growth through concepts that are
new to market.
Opportunity Identification identifies
market gaps and prioritizes opportunity areas where
the company would want to play. Through market analysis,
strategy work sessions, and stakeholder immersion in
the consumer experience, the success criteria and opportunity
targets are established for Idea Generation.
Idea Generation Catapult™
assembles an innovative group of creative experts in
the trends. The objective is to generate at least 15
to 25 idea fragments for consumer review and reaction
Concept Development is a two-stage
process. First the team creates concepts through rapid
prototyping and iterative feedback with consumers. Then
these consumer-worthy concepts are tested qualitatively
in exploratory concept research at the end of which
there are about a dozen concepts ready for early stage
evaluation.
Concept Prioritization identifies the
high-potential concepts to move forward into the product
development stages by screening and ranking the concepts
with the target market
With Beyond Catapult™, Brand IQ offers clients concept
optimization and evaluation and early stage sales forecasting.
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