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Industry
Expertise
We are brand specialists. We focus on understanding market
conditions that create brands that are meaningful, differentiated,
and compelling. That focus has served our clients
well in a variety of industries, such as…
Restaurants
Mike Murphy's first hand experience in the
restaurant industry provides Brand IQ with a strong instinct
for knowing what the critical issues restaurant industry
executives face. Brand IQ understands restaurant companies in a way that most other research firms can't. A key driver for restaurant leaders is to have actionable insights. Brand IQ's passion is making consumer research insights actionable.
Consumer Products and Services
Brand IQ creates
research plans for fast-moving consumer offerings that
track the product lifecycle from new product development
using our Catapult™ approach, through taste tests, ad
testing, and awareness and usage tracking studies.
Retail
Retailing is all about creating a compelling experience
for the shopper. Brand IQ takes particular care to ground
our research in awareness of all the customer touch-points.
Non-Profits
Brand IQ views non-profits not by their tax status,
but as organizations that enhance social good. With
a focus on the increasing the social rate of return
for every precious dollar spent, Brand IQ helps these
organizations identify revenue-generating opportunities
particularly in new brand-compatible offerings and audience
development.
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Spotlight on the
Restaurant Industry: The financial market meltdown may cause 74% of consumers to decrease visitation, and of those who do visit, over 50% (70% of high income consumers) plan on spending less.
-Technomic, Inc. 10/2008
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