Real Bearded Santas share their thoughts

Auntie Anne's and Brand IQ designed a study in conjunction with the Amalgamated Order of Real Bearded Santas (AORBS) that sought to provide insight into what Santa's wants and needs are during the busy holiday season.

With the help of Santa Timothy Connaghan, the executive director of AORBS, Brand IQ was able to survey over 300 Santas. The questions ranged from normal holiday mishaps to how the average Santa deals with hunger while talking with little boys and girls.

AORDS is an International Organization with a current listing over 1000 'Real Bearded' Gentlemen who are dedicated to the Joy of being Santa. The purpose of the AORBS is to bring together those special, 'real bearded ' and principled gentlemen who carry on the history and traditions of Santa Claus; to act as a catalyst and gathering place where members can share, educate, and perpetuate the spirit of love and giving.

Through engaging with these men Auntie Anne's was able to gain new insight into the hearts and minds of Real Bearded Santa's across the United States. And thus be able to bring that same spirit to their customers during this upcoming holiday season.

Complete Survey Findings