Global Entertainment Company Revitalizes Content for Millennials
Utilizing just-in-time adaptation, inspired improvisation, and fluidity of bespoke research methodologies, BrandIQ went beyond delivering a full schedule of targeted, culturally relevant content, to articulating a viable, long-range programming strategy.
“Thank you for the creative brain space that we are now in. You took us to places we would have never dreamed of. I will leave here thinking completely differently about our opportunities going forward.”
Our initial project focus was decidedly on track, as we worked to create exciting new content targeted to millennials for one of the client’s mass-media channels. Little did we know, the worst blizzard of the decade would provide the immovable circumstances for a deeper, more powerful outcome.
- We nimbly adapted to potentially project-halting realities out of our control, transforming them from costly roadblocks into co-created, meaningful content generated by their imagination.
- By deploying qualitative methods in purely creative ways, we surfaced an abundance of insights so meaningful, we created a short film (shot by our on-site crew) now a gem in our client’s marketing treasure chest.
- Having captured and quantified the client’s bankable opportunities — based on strategic learning — we delivered a raft of content ideas, many ready to put into pre-production.
Combining qualitative, quantitative, and content aable to fuel client-generated content development for many seasons to come.
Results & Growth
- Initially engaged to take viewership to the next level, and develop culturally relevant content for the millennial target audience, BrandIQ pushed beyond formidable obstacles to uncover insights into millennial beliefs and attitudes about the subject matter, and the role this content plays in their lives.
- We then built a team of client stakeholders, researchers, creatives, and consumers, to co-create countless viable content concepts ready for potential production. We also developed a custom programming strategy, allowing the client to create meaningful content long after our engagement.
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