Don't Look Away
It was a warm day in Los Angeles when I was on my walk back from the bakery with a load of bagels. As is becoming an all-too-often occurrence in our city and so many others, a homeless man was standing on the sidewalk, leaning up against a pillar, with the noonday sun beating down directly on him. I stopped, and handed him a bagel and a bottle of water. As I did so, I looked him in the eye and told him to have a good day...Read Article »
How I Went from Naysayer to Blue Apron Convert...almost
It’s true. From working my way through most of the Momofuku Milk Bar cookbook to lacto-fermenting at home, I pride myself in doing everything by hand and from scratch. But don’t call me a hipster, please. I’ve been this way since the early 90’s when I discovered Martha Stewart Living.
Naturally, I looked to the recent rise of meal kit delivery services with disdain. “I can’t believe how wasteful you’re being,” I would say judgingly to any friend who admitted they were using such a service...Read Article »
BrandIQ is a Certified B Corporation!
For well over a decade, BrandIQ has provided best-in-class brand strategy and market research capabilities to help America’s favorite brands inspire people to live active, healthy and engaged lives. Using business as a force for good has always been a part of our DNA, so we are thrilled to announce that we are now a Certified B Corporation®.
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A New Chapter for BrandIQ
When I was hired as a Research Associate at BrandIQ, I had no experience in market research or, rather, any private sector business, but I saw great value in my new appointment at an innovative company consulting for some of the most successful brands in the country. After 2 years in graduate school learning about corporate social responsibility, and 3 years in non-profit management, I was at BrandIQ to understand how to translate what BrandIQ was doing in the private sector to the public and non-profit spaces...Read Article »